The Bern-based agency's campaign includes new core messages, a new visual world, a concise design system and a brand film. It will be launched in the next few weeks and includes B2B as well as B2C measures that will be placed online and in trade magazines.
The imagery was photographed and filmed at selected locations in Switzerland. The design system, a flowing energy line with luminous points, is intended to visualize where Hager products are used everywhere. It is intended to give the images a sense of independence and underline the claim "With you for you".
The new visuals will be used in Hager Switzerland's communications, such as on the website, on social media, in printed materials and advertisements, and on all event materials.
Responsible at Hager: Martin Soder (CEO), Patrick Schmidle (Head of Marketing), René Hauck (Team Leader Marketing Communications). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Consulting), Daniel Hackiewicz (Art Director), Kim Wüthrich, Juli Martinelli (Graphic Design). Photography: Terence Du Fresne. CGI: Oliver Hallberg.