Fachwerk accompanies launch of Baden wellness spa "Fortyseven

After a long construction period, the Baden wellness spa "Fortyseven" opened its doors on November 21, 2021. The launch was accompanied by the slogan "Wellness for the senses" by Fachwerk.

Fachwerk begleitetThe agency from Sursee was able to win the account after a multi-stage pitch process in spring 2019 through sound strategy work and clear brand understanding. The collaboration has resulted in a concise name, clear branding and a well thought-out campaign.

"Being able to experience the opening of the wellness spa and thus the brand and values up close is a moment of great emotions after all the years of preparation and work. The result of the excellent collaboration with Nina Suma and her team is unique and fills me with great pride," says Nektarios Thanasis, CEO and partner of Fachwerk Kommunikation.

In addition to developing the brand strategy and brand identity, Fachwerk is responsible for the media strategy and media buying. The launch campaign, conceived in three waves, comprises a balanced mix of electronic and analog advertising media such as posters, screens, advertisements, banners, radio spots and PR. Fachwerk was also entrusted with the design and production of print materials such as brochures, menu cards, and the packaging design of individual store and sampling items.

Responsible at ThermalBaden: Nina Suma (Managing Director), Doris Muhr (Head of Marketing & Sales), Cindy Funk (Marketing Officer), Caroline Lang (Social Media), Tim Zahlten (Digital Marketing). Responsible at Fachwerk Kommunikation: Nektarios Thanasis (CEO & Partner), Damian Wolfisberg (Head of Advertising Agency & Senior Consultant), Tino Heuter (Creative Director), Livia Strässle (Junior Consultant), Marina Widmer (Junior Consultant), Stephanie Jagdt (Graphic Designer), Dave Seiler (Graphic Designer).

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