The campaign subjects are intended to arouse the interest of the target groups by drawing on elements that are appropriate to the respective cantons. Is the size of a Habsburg empire easy to measure? The strength of a Bernese bear? Or the amount of soap needed to clean the Prime Tower? These are calculations that are much more complicated than the three clicks it takes to find out your premium at Groupe Mutuel.
The multi-theme digital campaign was geolocated and displays the premium for each region as well as the corresponding "local" theme.
The campaign ran on seven display formats, native advertising and social media, and was also implemented on DOOH for some strategic cantons.
Responsible at Groupe Mutuel: Stephane Andenmatten (Deputy Director, Head of Communication & Branding), Jean-Philippe Pignat (Head of Marketing), Bernard Riquier (Experience Owner Acquisition - Customer Lifecycle Marketing), Tiziana D'Onofrio (Head of Customer Lifecycle Marketing). Responsible for Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Client Service Direction & Digital), Yoann Cosson (Creative Direction), Gianluca Terzini (Art Direction), Sven Jungo (Graphic Designer & Production Manager). Production & Media: 3Traits (Illustration & Motion Design), Incubeta (Web Development), Mediatonic (Media Planning).