Thjnk Zurich lets Cursor Cars drive through Zurich
Buying a car on the Car For You platform is simple and fast. With just a few clicks, users can find their perfect car. To make the young brand better known, Thjnk Zurich has staged this benefit with an attention-grabbing promotion.
For the promotion, e-cars of different brands were converted into cursor cars. To do this, an oversized mouse pointer was attached to the rear of them and the matching campaign slogan was written directly on the car: "Your perfect car. Just a click away."
A week before the start, the campaign was announced with several teasers and a film on the Car For You social media channels. On the following weekend, the Cursor Cars were on the road all over Zurich and parked at highly frequented locations. There, Zurich residents could take a photo of the e-cars and win one of them for 1 year. To do so, they had to share their photo on Instagram with the hashtag #cursorcars. Tips on the location of the cars were communicated on the Instagram channel of Car For You.
The entire promotion was accompanied by film. The winner of the photo contest was announced shortly afterwards.
Responsible at Car For You: Artur Zazo (Head of Communications). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Johannes Gorsboth (Text), Raymi Mendoza (Art Direction), Andrea Bison (GF Consulting), Claudia Ziltener (Customer Experience Director), Alexandra Niggeler (Agency Producing) Gordon Nemitz (GF Strategy). External partners: TXMarkets (media), Compresso (social media), Jens Derler (film production), Valentin Bärlocher (direction), Wolfgang Weigl (editing), südlich-t (postproduction), Delighted (equipment), Auto Kunz (sponsor e-cars).
