Wunderman Thompson: Continuation for the Postfinance campaign
Based on positive results, Postfinance used its "Investing made easy." campaign for the second time this year. The various investment products were showcased with the usual colorful subjects, playful headlines and relaxing short commercials.
The aim was still to anchor PostFinance in the minds of the Swiss as a financial services provider with easily accessible offerings, covering every need. The products include: E-Wealth Management, Basic Fund Advice, Investment Advice Plus, Retirement Funds, Selfservice Funds and E-Trading.
The national campaign was seen for several weeks in TV commercials, as SRF Meteo sponsorship, on OOH and DOOH surfaces, in advertisements, in online measures and in PostFinance branches.
Responsible at PostFinance: Florian Grützner (Marketing Manager), Cynthia Hofmann (Marketing Manager), Daniel Zweifel (Marketing Manager), Rose Portmann (Social Media Manager). Responsible at Wunderman Thompson: Michael Gallmann, (Art Direction), Winfried Schneider (Text), Kathrina Seiler (Production), Sandro Tschuor (Business Director), Sara Runggalider, Susi Martin, Franziska Saxer (Client Services). Responsible for social media: Shuttlerock. Responsible at Havas Media (offline media) Georges Bérard (Client Service Director), Claudia Gantenbein (Account Manager), Adrian Van Velsen (Head of Strategy), Urs Schwander (Head of TV).
