Thjnk Zurich creates winter campaign for Ochsner Sport with Loïc Meillard

Just how hard Loïc Meillard works for the sport is demonstrated by Ochsner Sport's new winter campaign, of which the ski racer has been an ambassador for ten years.

All-rounder Meillard is considered a hot tip for the overall World Cup victory this season and is a Swiss medal hope at the Winter Olympics in Beijing. The film shows that a ski race does not start with the race itself, but that the whole life of the athlete is a big race. Meillard takes the audience on an emotional journey through his life. We see how he was pushed by his coaches through various junior stations, how hard he trains and that doubts are also part of it.

The production took place in Zermatt, where the Swiss ski racers completed their first training runs of the new season. The childhood scenes in the film are real archive footage and show Meillard in his younger years.


Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Patrick Käser (Team Leader Content and Social Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht (Art Direction), Andrea Bison (GF Consulting), Andrea Häfliger, Marie Vuilleumier (Consulting), Alexandra Niggeler (Consulting and Producing), Gordon Nemitz (GF Strategy).

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