Klar wants to create positive feelings for Radio FM1
With a colorful image campaign, the private radio station Radio FM1 arouses positive emotions.
Music is the central tuning-in criterion of radio - the campaign takes this fact into account with a colorful and lively campaign. A "splash" is intended to awaken the positive feeling that is triggered when listening to Radio FM1. And it is also meant to be a wake-up call for all non listeners or former listeners to tune in to Radio FM1 again and check out the best music mix. The campaign includes out-of-home advertising, a spot for TV and cinema, digital ads and print ads.
Responsible at FM1/CH Media: Denise Hildebrand (Head of Marketing & PR Entertainment), Rahel Stanig (Head of Marketing Radio & Today Newsportals & TV Regional), Peter Weder (Head of Marketing Electronic Media Eastern Switzerland). Responsible at Klar: Christian Dietrich (strategy), Lionel Büttner, Peter Trüb (creation). TV Production: Prodigious Zurich
