Kind regards: With "Dreampeace" to a better world

Together with Freundliche Grüsse, Greenpeace is launching a multi-year branding campaign that will use Greenpeace's signature banners to raise awareness of various environmental issues.

While the recently launched anniversary campaign focused on the past (Werbewoche.ch reported)Greenpeace is now looking to the future. Together with Freundliche Grüsse, a current, multi-year brand campaign was created that focuses on current topics such as climate protection and zero waste with an independent visual appearance.

The yellow banners, which gained worldwide fame through Greenpeace campaigns, serve as a visual hook. Now, for once, they are shown in miniature and directly linked to objects and products that stand for a potentially better world. After all, it's the little things that can make a big difference.

Under the motto "Dreampeace," radical proposals for change are formulated as dreams - positive and hopeful. For example, the dream of environmentally friendly agriculture, the dream of investing in a sustainable future, and the dream of a planet entirely free of waste.

Greenpeace has already shown in the past that dreams can become reality. And for this, in community with the environmental protection organization, the commitment of each individual is needed more than ever. The QR code shows how you can become active yourself.

The engagement-focused communication starts with the dreamy point-of-view photo style of the subjects and is consistently carried forward online. The campaign can be seen from November on posters, advertisements, digital OHH and on social media.


Responsible at Greenpeace Switzerland: Sonja Cuonz (Project Coordination), Franziska Neugebauer (Visual Communication). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Adrian Schräder, Michael Benz (strategy), Jasmine Segginger, Kathy Känzig (consulting), Christian Stüdi, Norihito Iida (creative direction), Maude Mahrer (art direction), Dave Elmiger (text), Laura Leuenberger (graphics). Photographer: Cortis & Sonderegger.

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