Blue Play and TBWA\Zurich promise "too much of the best".
The TBWA\Zurich agency is promoting Swisscom Blue TV's "Blue Play" media library. The new service adds thousands of series, movies and children's programs to the TV subscription - "too much of the best," according to the campaign's claim.
Under the claim "Too much of the best," TBWA\Zurich stages an entertaining story about a family struggling with a challenge of a special kind. Because the new media library offers so much content, from films of almost every genre to series and exclusive titles, that just listing a small portion of these titles took up a whole five TV spots. The five films and social media formats were realized together with Stories
The campaign is flanked by online, social media, DOOH and megaposters. On social media, the campaign is supported with a backstory of clips matching the film. The campaign will run until the end of November.
Responsible agency: TBWA\Zurich. Film production: Stories. Directed by: Samuel Morris. DoP: Pascal Walder, Mirko Ries. SoundDesign & Mix: Recording studioZ. Media: Mediaschneider.
