CH Media: colorful testimonials in the Oneplus launch campaign
For the launch of the new streaming service Oneplus, CH Media Entertainment launches the "Oneplus Heroes". The animal characters are the centerpiece of the launch campaign, which CH Media has implemented together with Oliver Fennel and launched on Monday throughout German-speaking Switzerland.
For the Launch of "Oneplus a creative concept was developed to unite the product features, the brand core and the brand values and to communicate them to the outside world. The focus should be on the diversity of the product range and the passion for the best entertainment. To this end, CH Media Entertainment decided on a testimonial concept and developed nine "Oneplus Heroes".
The "Oneplus Heroes" act as ambassadors for "Oneplus", each representing a genre and standing for the diversity of the streaming offer of "Oneplus" in its entirety. Each of the nine "Oneplus Heroes" acts as an expert for a specific genre and is the streaming focus of all communication measures. The characters present their favorite genres in the classic communication measures and curate their genre on the social media platforms and in the newsletters. The 360-degree concept is rounded off with integration on the "Oneplus" streaming service, where users can select one of the new "Oneplus Heroes" as their profile picture.
The campaign, which launches on Monday, includes radio, TV and cinema spots, OOH and below-the-line measures, display and video ads, social paid and SEA, as well as special advertising formats in print and on digital platforms. The creative core team behind the campaign consists of Denise Hildbrand from CH Media Entertainment, she is responsible for the brand & campaign strategy, media designer, art director Oliver Fennel, who is responsible for the concept and design, and motion artist & character designer Neil Stubbings, who created the "Oneplus Heroes".
Responsible at CH Media: Denise Hildbrand (Head of Marketing & PR), Lorin Segrada (Brand Manager), Vanessa Trieb (Polygrapher). External partners: Oliver Fennel (Art/Creative Director), Neil Stubbings (Character Design, Animation & Sound Design), Adrian Strebel (Audio Producer, UKO The Audio Suite), Jeffrey Baumann (Audio Producer, UKO The Audio Suite), Markus Kenel (Audio Engineer, UKO The Audio Suite) Alessandro Marinelli (Sound Designer, UKO The Audio Suite), Sebastian Harms (Motion Design), Christoph Hess (Text), Jingle Jungle (Sound Effects).
