Valencia launches Christmas promotion "Let It Snow" for Coop

With an integrated campaign across a wide range of online and offline channels, Valencia Kommunikation promotes the current Coop collection promotion and brings a wintery festive mood into the stores.


This winter, Nevi returns to the campaign for Coop. The snow monster is accompanied by Flo, the cheeky squirrel. Within the image campaign implemented by TBWA, the two present a collection campaign with great winter prizes for young and old.

Valencia Kommunikation designed a comprehensive package of measures for the promotion, including moving images for DOOH, TV and online. Different versions of the bumpers for adults and children were created especially for programmatic use. In the print area, special care was taken to ensure that the advertising media fit harmoniously into the Coop Christmas communication. In addition, the "Little Fooby Cookbook" is offered in cooperation with the Coop culinary platform Fooby, which was also designed by Valencia Kommunikation.

The "Let It Snow" promotion will run from Friday through Christmas Eve at Coop and various partner formats.

Responsible at Coop: Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Promotion/Sales Promotion), Sabine Gnand (Project Manager Advertising Promotion/Sales Promotion), Saara Jeisy (Project Manager Marketing Communications), Joachim von Allmen (Head of POS Retail), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media), Florian Lanovic (Head of Social Media & Online Campaigning), Anja Nowak (Project Manager Online Campaigning), Oliver Pursell (Project Manager Social Media), Nathaline Neuschwander (Head of FOOBY), Stephanie Stähli (Project Manager FOOBY). Responsible at Valencia Communication: Tommy Schilling (Creative Director), Meret Renggli (Consultant), Lea Bantlin (Trainee) Sebastian Refardt (Senior Copywriter), Michael Wenk (Art Director), Nadine Gschwend (Art Director), Amadea Waldmann (Graphic Designer), Marco Fritz (Polygraf), Niklas Dunke (Polygraf). Responsible at WirzFraefelPaal Productions: Stefan Fraefel (Executive Producer), Nina Wirth (Producer). Responsible at TWmedia: Stephan Küng (Overall Responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Aaron Salzgeber, Flavio Garofalo (Digital Campaign Manager).

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