Plan|B Agentur für Massnahmen and Sofie realize anniversary campaign for Testex

In addition to sharpening the brand, the agencies developed and implemented a multi-stage anniversary campaign. With subjects from the extensive photo archive, core values and competencies are to be conveyed on the one hand, but also historical and local ties to Zurich on the other.

In addition, a purely typographic campaign was developed, which refers to the competencies of Testex with a wink. With wordings such as "We didn't invent the spinning wheel, but...", "We didn't invent the zipper, but..." and "We didn't invent the hook-and-loop fastener, but we have been developing future-oriented testing methods for textiles since 1846", the aim is to convey Testex's expertise using understatements.

Go to Anniversary event, which was implemented at the end of October with the support of Aroma CreativeThe agencies have designed and implemented further subjects. At the train station Enge, the location of Testex, e-panels were used for two days with a thank you to the employees of Testex.

The anniversary campaign can be seen on Testex's various social media channels, as well as on e-panels, online ads, advertisements and at trade shows. The campaign runs in German, English, Korean, Indonesian and Chinese, among others.

Responsible at Testex: Marc Sidler (Chief Marketing Officer), Corinne Blumer (Group Marketing Officer), Nicole Soliani (Group Communication Officer), Jenny Michel (Group Junior Marketing & Communication Officer). Lead: Mike Schmid (overall management, Plan|b Agency for Measures). Responsible at Sofies Kommunikationsdesign: Kevin Casado (Brand Management & Consulting, Concept, Design), Roger Steck (Design, Consulting), Carla Berger (Concept, Design), Stefan Wolf (Design), Enzo Moser (Design).