Wirz supplies the Robin Christmas drone for Migros
In this year's Migros Christmas campaign, Robin the delivery drone wants to ensure more togetherness at Christmas. The story was once again realized by Wirz Communications.
The pandemic has made society feel what loneliness means. Fortunately, many will be able to embrace their loved ones again this coming Christmas. But what about those who have no one to hug?
Loneliness has been a major problem in Switzerland not just since Corona. Around one third of the population feels affected by it. Migros wants to make people aware of this important topic during the Christmas season.
In this year's Christmas film, the retailer presents a story with a simple message: a headstrong hero with little bumps and a lot of compassion shows us that we have to look out for each other.
"It has been a tradition for several years that Migros is committed to a stronger togetherness and does not focus exclusively on commercial success," emphasizes Michel Noverraz, Senior Project Manager Campaigning. "Corona has once again exacerbated social isolation through all age groups, and we want to point that out."
"Let's not leave anyone alone" is more than just an advertising message - it's a mission in which the Robin delivery drone sets a good example: "Especially at Christmas, heart is more important than head. And this is proven by a small drone that actually has no heart at all," says Livio Dainese, Co-CEO and Creative Director of Wirz.
The Robin Christmas drone launches online, on TV and in cinemas.
Responsible at the Federation of Migros Cooperatives: Désirée Strassmann, Michel Noverraz (Campaigning), Philipp Marquard, Christian Keller (Media), Marta Mielcarek, Anna Eberle (Sales Promotions Campaigning). Responsible at Wirz: Livio Dainese, Lorenz Clormann, Jan Kempter, Florian Siegrist (creation); Erasmo Palomba, Ruwanie Hayoz (agency producing); Ella Papadakis, Katharina Erdrich, Valeria Vuckovic (consulting). Responsible at Pumpkin Film (Film Production): Martin Werner (Director); Manel Ruiz (Director of Photography); Stefanie Brand (Executive Producer); Alexander Jurkat (Editor); Steffi Beck (Postproduction Producer Pumpkin Film). Responsible at BaconX (Postproduction CGI): Jan Tvilling (Creative Director BaconX); Louise Bejerholm (VFX Producer BaconX); Hannibal Lang (Colorist BaconX). More: Jorrit Kleijnen (Music Composer); Kevin Koch (Sound FX); Südlich-t (Postproduction Versioning); Jingle Jungle (Audio Postproduction). Responsible at Dentsu Switzerland (Media): Samia Montaque, Gisela Kübler, Barbara Rizzo, Laetitia Furegati, Romana Thoma, Janina Seidl (Dynamo Team).
