Jung von Matt Limmat and Ovomaltine are looking for the "Chief of Mach-dein-Ding

Doing things that you enjoy. Without thinking about what others say. Many people wish they could do this, but often don't. Ovomaltine now wants to change this and presents itself in the current campaign as a motivational coach who assures everyone: "Never stop doing your thing". Based on this new campaign platform, Ovomaltine and Jung von Matt Limmat are telling stories of people who do just that and are looking for people who would even like to do it professionally.

Straight to your destination

In two new commercials (TV and digital), Ovomaltine accompanies Lukas, a straight-ahead hiker, and Ella, who builds useful things out of concrete for her flat share - all with a wink. The commercials are intended to show that well-intentioned ideas are not necessarily better. However, the tireless drive to do one's own thing is remarkable. Lukas and Ella's constant companion is Ovomaltine. Because the motto of the current campaign is also: "with Ovomaltine you can't do it better, but you can do it longer".

Chief of Mach-dein-Ding

In the next stage of the campaign, Ovomaltine and Jung von Matt Limmat are going one step further and will be looking for people who want to turn their hobby into a career from November 2021. The "Chief of Mach-dein-Ding" will work for Ovomaltine for one year from February 2022 in a 20 percent position. What do you have to do? Simply do your own thing. Interested parties can apply at Ovojob.ch apply.

The search for the "Chief of Mach-dein-Ding" is accompanied by a social media campaign on Instagram, Facebook, LinkedIn and TikTok, in which various people are portrayed who have what it takes for the job, such as the "Chief of Kakteen-Dart".

Responsible at Ovomaltine: Simon Schiess (Brand Manager Ovomaltine), Sarah Baur (Junior Brand Manager Ovomaltine). Christof Stulz (Marketing Manager), Christina Kieni Römer (Marketing & Sales Director). Responsible at Jung von Matt Limmat: Philipp Klink (Text), David Hanselmann (Art Direction), Joelle Hauser (Graphics), Philipp Siegenthaler (Strategy), Andrea Schütz, Valérie Gantenbein (Project Management), Michel Nellen (PR), Jonas Bayona (Social Creative Direction), Rob Hartmann (Executive Creative Direction), Cyrill Hauser (Chief Client Officer). Responsible at Jung von Matt Play: Natascha Imfeld (Agency Production). Responsible at Jung von Matt Impact: Gabriela Oetliker (Digital Marketing), Ladina Baumann (Media Strategy). External partners:inside: Jones (Director), Timon Schäppi (DOP), Luzius Fischer (Executive Producer), Alex Wyssling (Line Producer), Alina Benz (Production Coordinator), Peter Scherz (Production Design), Daniel Loepfe (Post Producer), Marko Strihic (Editor), Jürgen Cupka (Color), Jingle Jungle (Sound).