More and more investors are paying attention to sustainability on the stock market. Climate change has awakened in many the desire to do good with their investments.
What is a relatively new trend on the stock markets has been around for a long time at VBZ. Every VBZ ticket has always been a security with which one invests in a climate-friendly way.
As early as 1894, smart Zürichers were able to get a place on the electric streetcar. And according to the campaign, it's still worthwhile today. This is because it is a direct investment in climate-friendly electromobility with modern streetcars and trolleybuses. What's more, the dividend is a considerable saving in time and nerves, because you can forget about red lights and the search for a parking space.
For the realization, Ruf Lanz unearthed a multitude of historic VBZ tickets and united them in the transparent folders of a collector's album. The result is a journey through time on double- and full-page ads in 20 minutes, on the driver back posters in all streetcars and buses, and on social media.
Responsible at Verkehrsbetriebe Zürich VBZ: Silvia Behofsits (Head of Corporate Communications), Florence Craman (Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Mario Moosbrugger (Art Direction), Armin Arnold (DTP), Markus Ruf (Text), Sylvia Kohler, Miro Poffa (Consulting). Photography & Composing: Mario Moosbrugger.