Ruf Lanz stages VBZ tickets as sustainable securities
In the latest appearance for the transport company of the city of Zurich VBZ, Ruf Lanz takes up a current stock market trend and positions public transport tickets as sustainable securities.
More and more investors are paying attention to sustainability on the stock market. Climate change has awakened in many the desire to do good with their investments.
What is a relatively new trend on the stock markets has been around for a long time at VBZ. Every VBZ ticket has always been a security with which one invests in a climate-friendly way.
As early as 1894, smart Zürichers were able to get a place on the electric streetcar. And according to the campaign, it's still worthwhile today. This is because it is a direct investment in climate-friendly electromobility with modern streetcars and trolleybuses. What's more, the dividend is a considerable saving in time and nerves, because you can forget about red lights and the search for a parking space.
For the realization, Ruf Lanz unearthed a multitude of historic VBZ tickets and united them in the transparent folders of a collector's album. The result is a journey through time on double- and full-page ads in 20 minutes, on the driver back posters in all streetcars and buses, and on social media.
Responsible at Verkehrsbetriebe Zürich VBZ: Silvia Behofsits (Head of Corporate Communications), Florence Craman (Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Mario Moosbrugger (Art Direction), Armin Arnold (DTP), Markus Ruf (Text), Sylvia Kohler, Miro Poffa (Consulting). Photography & Composing: Mario Moosbrugger.
