Studio Thom Pfister realizes fashion campaign "Reclaim the Streets" for Jelmoli

Under the motto "Reclaim the Streets", the campaign for the new concept of Spotlite, the store for the streetwear and sneakers community at Jelmoli, starts in October. Studio Thom Pfister implemented the opening campaign.

As part of Jelmoli's overall strategy, a comprehensive renovation was implemented, with the Spotlite now located on the 1st floor in an area three times larger. It is intended to be a place where the sneaker community likes to come, meet, linger and experience. The re-opening will take place on November 6, 2021.

The creative central idea of the campaign was visualized through unusual and dynamic movements, as well as through connections of three people, from which new possibilities, dimensions and perspectives emerge. The campaign aims to create awareness. In Zurich itself and beyond, Spotlite is to be further positioned and established as a streetwear destination.



Responsible at Jelmoli: Cécile Moser (Head of Marketing & Communication), Anka Refghi (Editor-in-chief J. Magazine), Carmen Hirzel (Content Lead), Donjeta Selmanaj (Social Media Management). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Consulting), Daniel Hackiewicz (Art Director), Kim Wüthrich, Juli Martinelli (Graphic Design). Responsible at Stories: Michèle Seligmann (Executive Producer), Flurin Giger (Director, Editor), Heike Schreyer (Production Coordinator), Lara Kuppel (PA Intern), Silvan Giger (DOP, Editor), Elia Grunder (1st AC), Luca Colaci (VTR/DIT/DATA WRANGLER), Raphael Toel (Gaffer), Anabel Rogger (Lighting), Martina Russi (Styling / Style Council), Daniela Koller (Makeup / Hair), Christopher Bautista, Scout Model Agency (Model), Samuel Bietenhader (Model), Nadège Nyakossi Scout Model Agency (Model), Laura Rindlisbacher (Casting Main), Edoardo Moruzzi (Postproduction Supervisor), Luca Colaci (Sound Mix), Yves Roy Vallaster (Colorgrading), Iceage - Vendetta (Music), Studio 1291, Oliver Keller (Location), Christian Witschi (Camera KAMERAWERK), Greg Amgwerd (Light Leuchtturm). online marketing: Clockwork Digital, Sandro Jungi.

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