New Digitec POV campaign: When customers set the tone

In the current TVCs of the Digitec POV campaign, things are getting musical this time. The honest customer reviews are once again told in a cinematic manner.

A karaoke fan on Bill Murray tracks and two Wes Anderson-style women who are at least enthusiastic about music: With these two new commercials, Digitec heralds the next round of the current TVC campaign.

Once again, the spots are based on real reviews from the community and provide a humorous insight into the lives of customers from the perspective of the products.

The films have been on TV, in cinemas and on the usual social media channels since Monday.


Responsible at Digitec Galaxus AG: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Daniel Kobi (Art Director), Ursina Grimm (Head of Brand Management), Mariya Alipieva (Project Management & Brand Management), Alessandro Thüler (Digital Media Design), Roberto de Bonis (Digital Marketing), Luca Giugliano (Media Planning), Anne Chapuis (French Translation). Responsible at Plan B: Chris Niemeyer (Director), HC Vogel (Producer), Jessica Sonderegger (Producer), Filip Zumbrunn (DoP), Ioannis Sochorakis (Equipment), Christoph Menzi (Edit). Adriel Pfister (Grading), Sound post production: UKO - The Audio Suite.

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