Wirz for Interpharma: Research is human
Wirz's national communications offensive for its new customer Interpharma, the association of research-based pharmaceutical companies in Switzerland, is launched under the motto "We continue to research".
Although the pharmaceutical industry enjoys a good reputation in Switzerland and the population here is aware of its economic importance, it is still sometimes perceived as faceless and calculating. The fact that it is people, and not nameless robots, who research day and night to defeat diseases with new drugs and therapies is often forgotten.
The campaign now aims to put the spotlight on precisely these people. In a total of 14 subjects, researchers are photographed in their natural, usually less glamorous working environment. The images - deliberately photographed in documentary style by Jörg Koopmann - take an unvarnished look behind the scenes of the research-based pharmaceutical industry. Statements illustrating how much time and work goes into the research and development of new drugs add an emotional dimension to the photos.
The campaign can be seen on billboards and public transport screens throughout Switzerland. In addition, there is a Micrositewhich deals in depth with the topics addressed on the posters. The campaign is flanked by social media posts and various measures to involve employees.
Responsible at Interpharma: Samuel Lanz (Head of Communication), René Buholzer (Managing Director), Michael Schoy (Communication Manager). Responsible at Wirz: Caspar Heuss, Matthias Fürst, Adrian Busse, Hannah Mey, Najla Becirovic, Jannic Mascello, Anna Leudolph, Nicola Peter, Adrian Huwyler, Björn Bippus (Creation); Laura Saner, Francesca Kleinstück, Claudia Landolt (Storyline); Erasmo Palomba (agency producing); Jan Keller, Daniela Fischer, Janna Löhr (consulting); Kathrin Jesse (strategy); Yussef Serrat, Angelo Mabellini, Rahel Signer, Andrea Bosshard, Sabrina Jatscha, Sherif Ademi (media realization); Webrepublic (media planning): Eliane Müller, Annalena Koos (Consultant), Pablo Büttikofer (Specialist OOH & Print); Jörg Koopmann (Photographer).
