Studio Thom Pfister launches online donation campaign for Winter Aid

The Bernese studio Thom Pfister has realized this year's online fundraising campaign for Winter Aid Switzerland.

Winterhilfe alleviates the effects of poverty in Switzerland by relieving tight household budgets and addressing emergencies through targeted assistance. And it has been doing so for 85 years. In the past fiscal year 2020/2021, more than 50,000 people received benefits amounting to 7.5 million Swiss francs from Winterhilfe. To finance its work, Winterhilfe relies on donations.

The centerpiece of this year's campaign by Studio Thom Pfister is a 15-second animation that points out that there are people in need of support in Switzerland as well.

The campaign was launched nationwide on Monday and will be streamed via YouTube, Facebook, Instagram. In addition to the Winterhilfe Schweiz campaign, the Geneva cantonal organization is launching the slightly adapted animation as a TV spot on Léman Bleu.

Responsible at Winterhilfe: Monika Stampfli (Managing Director Winterhilfe Schweiz), Esther Güdel (Communication Winterhilfe Schweiz), Florence Regad Buholzer (Responsible for Marketing and Communication Suisse Romande). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director), Ursula Rytz (Consulting & Text), Kim Wüthrich (Graphic Design & Animation). Online Marketing: Sandro Jungi (Clockwork Digital).

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