Karling presents the highlights of the new Sihlcity in Kinetic Type
Sihlcity has been remodeled and upgraded over the past two years. For the reopening, the Zurich agency Karling developed a campaign that quotes two remodeling highlights with Kinetic Type.
Sihlcity shines in new splendor. Following the conversion of Utoplatz in 2020, the mall and Kalanderplatz have now also been transformed.
Inspired by the nature of the Sihl area, the forest, river and sunlight can now also be experienced in the mall. The generous glass façade floods the rooms with plenty of light. Natural materials such as wood and stone create a pleasant atmosphere. Another highlight is the new spiral staircase, which connects all floors of the mall in one place.
To communicate the new Sihlcity experience, Karling developed a fresh look. Kinetic lettering traces the striking architecture of the new Sihlcity, creating a hypnotic visual experience designed to captivate viewers.
The new campaign can be seen primarily on e-boards, screens, banners and social media, as well as on posters and advertisements.
Responsible at Sihlcity: Marianne Guldimann, Jessica Graf, Katrin Freiburghaus, Savina Knüsel. Responsible at Karling: Rolf Helfenstein, Verena Bernasconi, Daniel Serrano, Patrick Suter, Carl Winthereik, Gjin Paloka Kinetic Type Artist: Anthony Velen.
