Films from Outdoors launches winter campaign for Bächli Bergsport

There is life above the fog: Zurich-based outdoor video and photo production Filme von Draussen dramatizes the beauty of ski touring, freeriding and snowshoeing in the new campaign for Bächli Bergsport.

Under the campaign claim "Up is better than down," Films from Outdoors stages for the mountain sports and outdoor retailer the great emotions that can be experienced when you're out in thin air and powder snow.

The core of the campaign is a cinema spot that runs in the context of the current James Bond film. This is supported by video flights on various online platforms. In order to target enthusiasts of specific sports - for example ski tourers, freeriders, and snowshoers - on social media, there is also a series of specific videos for the respective target group.


Responsible at Bächli Bergsport: Jan Maurer (Marketing Manager), Gernot Böttinger (Digital Marketing). Responsible for Films from Outside: Tom Malecha (Creative Direction & Photography) Stefan Dux (Camera).

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