Sunrise UPC launches B2B testimonial campaign

Sunrise UPC launched a B2B campaign on Thursday with the claim "We are driven by what drives you". With testimonials from Swiss, Sigg and FC Basel, the solutions of Sunrise UPC's business portfolio are highlighted.

"We offer communications solutions for business customers that are optimally tailored to the needs of companies. Our mobile, connectivity and work smart solutions are the basis for the digitalized workplace and this as a standard solution or as a 'managed service'," Robert Wigger, Chief Business Officer of Sunrise UPC, explains the message of the current campaign.

Using the example of reference partners Swiss, Sigg and FC Basel, the campaign shows how these customers, together with Sunrise UPC, master the high demands of the digital business world. At Swiss the message is "Passion for the Extra Mile," at Sigg "Perfect service means being flexible and developing the best solutions for the secure digital workplace" and at the FC Basel "We want to make football a new experience by means of innovative smart stadium solutions."

In all three examples, the digital society places demands on providers from a wide range of industries that require fast, reliable, mobile and innovative solutions. In the campaign, Sunrise positions UPC as a partner with whom these demands can be successfully met.

The subjects were prepared for print ads, DOOH locations, online platforms and POS promotions and will be on display until the end of November 2021.


Responsible at Sunrise UPC: Stefanie Heller (Head of Brand and Marketing Communications), Rebekka Dolenc (Marketing Manager). Responsible at Swiss International Air LinesStefan Vasic (Head of Marketing). Responsible at Sigg Switzerland Bottles: Heiner Herz (CEO), Monika Oppeln-Bronikowska (Communication & E-Commerce Manager). Contact person at FC Basel 1893: Mirko Brudermann (CFO).

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