Franz&René is maximally concentrated for FlowBank
In order to increase awareness of the online bank FlowBank, the Bern-based agency Franz&René has implemented an eye-catching and provocative campaign.
"The flow corresponds to an optimal experience. It's like when an athlete concentrates to the maximum. At that point, creativity and productivity are optimal. We develop technologies that give users exactly this feeling." These are the words used by Charles-Henri Sabet, founder of FlowBank, to describe the approach of his new online bank, which was launched in Geneva in 2020 and has also been based in Zurich since the beginning of October. A clear and differentiating vision that Franz&René is implementing for the brand's national awareness campaign.
The Bern-based agency conceived two short TV spots, produced by Rocket Film and directed by Joris Dommels, to challenge audiences with potential absurdist sources of distraction.
The awareness campaign is complemented by TV sponsorship billboards and three DOOH subjects at Zurich station. One of these subjects includes a 3D fly, which was realized by Andréa Philippon. The subjects will also be distributed on social media.
On the opening day, a 20-square-meter poster with a provocative message was displayed on the glass façade of the offices on Zurich's Löwenplatz. Photographer Niels Ackermann took pictures of it, which the media used as headlines for their press articles.
Responsible at FlowBank: Caroline Puder-Lévy (Head of Marketing), Aude Goetz (Communication Manager), Wenzel Müller (Senior Sales Manager). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Client Service Direction & Digital), Yoann Cosson (Creative Direction), Gianluca Terzini (Art Director), Sven Jungo (Graphic Designer, Chief of Production), Janosh Ourtilane (Art Director Intern CREA). Production: Rocket Film: Joris Dommels (director), Christopher Novak (producer). Media : Olivier Schmid (Magic Kitchen). FrontWork : Elisa Bregé, Sandro Güntensperger. Photographer: Niels Ackermann. 3D: Andréa Philippon.
