CR Basel and FHNW provide answers for life
Students in the field of life sciences at the University of Applied Sciences Northwestern Switzerland say what fascinates them about their education and what they want to achieve in the future: With a fresh, multimedia testimonial campaign, CR Basel is currently drawing attention to the HLS FHNW information event.
The School of Life Sciences FHNW (HLS FHNW) offers seven Bachelor's degree programs that open up exciting future prospects for graduates. Each year, five information events are held to present the fields of study and the numerous career opportunities.
With the current campaign for the HLS FHNW, CR Basel is following up on the communication appearance with pictograms and giving the fields of study a face. For the testimonials promoting the information event in the second half of the year, numerous students have been recruited to represent their specific field of study with a pictogram T-shirt, thus inviting them to participate in the information event.
On the occasion of the lively shooting in the mobile photo booth on site at the FHNW Campus Muttenz, they spontaneously answered various questions about their personal fascination with their studies and their plans for the future for the short films that were also realized. Or: Life Sciences just gives "answers for life", which forms the respective conclusion of the sequences.
The campaign has been running since mid-September and includes posters, advertising materials on public transport and a varied online and social media campaign under the hashtag #lifeisscience via HLS FHNW and student channels.
Responsible at School of Life Sciences FHNW: Katja Grünblatt, Pascale Rippstein (co-responsible for communication & marketing), Judith Graf (responsible for digital communication and social media). Responsible at CR Basel: Thomas Fux (Mandate and Campaign Management), Joëlle New (Project Management), Gabriel Heuberger (Head of Creation), Fabian Bieler (Communication Design), Daniel Roth (Graphic Design), Marie-Luise Platten (Administration). Shooting (Photobooth): Logis Digital. Postproduction video clips: Luke Film. Media: TWMedia.
