Rod brings TVs to life for the 20 Minuten Smart TV app

All videos from 20 Minuten are now also available in large format for smart TVs: The app is now available. For the launch campaign, Rod Kommunikation brought a TV set to life.

All videos from 20 minutes is now also available in large format for the Smart TV: The 20 minutes Smart TV app is now available in the Android and IOS stores. Already since April 2021, the 20 minutes Smart TV app is automatically installed on all new Samsung devices. 20 minutes is the first private news medium to be present on all standard German-speaking Swiss smart TVs, according to Rod Kommunikation.

In the Smart TV app from 20 minutes all video content including the news format "20 minutes Now!", the entertainment formats "News Juice" and "Dies das Ananas", the fate stories "Mini Gschicht" and all live streams from the studio are available. Further content such as TV series and films from external providers will supplement the offering in the future.

The launch of the 20 minutes Smart TV app is flanked by a 360° campaign in German-speaking Switzerland, which was conceived by Rod Kommunikation. The campaign is used for year-round advertising as well as modularly for individual video formats and communication waves.

"Bring your TV to life: the new 20 minutes Smart TV App" is the slogan of the new campaign, which can now be seen as a cinema spot in all German-speaking cinemas in Switzerland, as a TV spot, in video ads and online banners, and on advertisements and posters.

In charge at 20 minutes: Franziska Wiesner (Head of Marketing & Communications), Valérie Henzen (Chief Marketing Officer), Marco Di Bernardo (Chief Technology Officer). Conception, creation and realisation: Rod Communication. Production: Czar Zurich, Kai Schonrath (director), Sandy Blum (producer). Image Editing: Patrik Rohner. DTP / Lithography: Roger Gyger (NC AG). Sound: Jingle Jungle, German Madness.

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