At the heart of the campaign are two commercials in which Coop takes viewers on a culinary tour de Suisse and lets them look into the pans and caquelons of the Swiss. The table conversations also reveal a number of things - from the supposedly only true recipe to endearing taste aberrations. Keyword pineapple.
With a strong focus on culinary arts, Coop wants to prove with a wink: Opinions differ when it comes to the "right" recipe. Nevertheless, there is hardly a dish that connects more than raclette or fondue.
In addition to TV, OOH and DOOH, the campaign will be played via radio, in-store radio, various banners and ads, on social media, in bumpers and at POS. A tote bag specially designed for the campaign rounds off the appearance.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Promotions / Sales Promotion), Benjamin Reiss (Project Manager Advertising Promotions / Sales Promotion), Nathaline Neuschwander (Head of FOOBY), Stephanie Stähli (Project Manager Fooby), Florian Fritz (Head Social Media / Online Campaigning), Oliver Pursell (Project Manager Social Media), Lucas Bieler (Online Campaigning), Simon Flatt (Head Media), Karin Rieth (Head Media Classic), Lukas Schmid (Project Manager Media).
Responsible at TBWA\Zurich: Manuel Wenzel, Susanne Weeber, Anouschka Tschudi, Noemi Russenberger, Wolf Gärtner, Susanna Fill, Nico Hediger, Jasmine Jacot-Descombes (creation), Esther Ortega, Evelyn Möbius, Mika Horlacher (consulting), Toni Rubera, Simona Mink, Marc Pflug (DTP).
Responsible at film production Shining: Sophie Toth (Executive Producer), Frank Nesemann (Director), Filip Zumbrunn (Cinematographer), Yanik Müller (Producer), Flo Brunner (Production Manager), Sophie Blöchlinger (Edit), Jingle Jungle Tonstudios (Sound Design/Mix).
Responsible at TWmedia: Stephan Küng (overall responsibility), Manuela Renner (Media Planning), Damiano Vitali (Head of TV), Sven Däschner (Head of Online).
Responsible at eg+: Sven Eliewsky (Senior Project Manager Digital), Simone Geissdörfer (Project Manager) Aline Eggert (Developer).
Responsible at Cover Media: Michèle Bühler, sound engineer (voice recordings), Michel Zürcher (consulting).