It must stink again: TBWA\Zürich serves up raclette and fondue anew for Coop

With the expansion of the claim "Chli stinke muess es" and a new logo, Coop, with the support of TBWA\Zürich, wants to show in the new fondue and raclette campaign, among other things, why there is no "right" or "wrong" with raclette or fondue.

At the heart of the campaign are two commercials in which Coop takes viewers on a culinary tour de Suisse and lets them look into the pans and caquelons of the Swiss. The table conversations also reveal a number of things - from the supposedly only true recipe to endearing taste aberrations. Keyword pineapple.

With a strong focus on culinary arts, Coop wants to prove with a wink: Opinions differ when it comes to the "right" recipe. Nevertheless, there is hardly a dish that connects more than raclette or fondue.

In addition to TV, OOH and DOOH, the campaign will be played via radio, in-store radio, various banners and ads, on social media, in bumpers and at POS. A tote bag specially designed for the campaign rounds off the appearance.


Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Promotions / Sales Promotion), Benjamin Reiss (Project Manager Advertising Promotions / Sales Promotion), Nathaline Neuschwander (Head of FOOBY), Stephanie Stähli (Project Manager Fooby), Florian Fritz (Head Social Media / Online Campaigning), Oliver Pursell (Project Manager Social Media), Lucas Bieler (Online Campaigning), Simon Flatt (Head Media), Karin Rieth (Head Media Classic), Lukas Schmid (Project Manager Media).
Responsible at TBWA\Zurich: Manuel Wenzel, Susanne Weeber, Anouschka Tschudi, Noemi Russenberger, Wolf Gärtner, Susanna Fill, Nico Hediger, Jasmine Jacot-Descombes (creation), Esther Ortega, Evelyn Möbius, Mika Horlacher (consulting), Toni Rubera, Simona Mink, Marc Pflug (DTP).
Responsible at film production Shining: Sophie Toth (Executive Producer), Frank Nesemann (Director), Filip Zumbrunn (Cinematographer), Yanik Müller (Producer), Flo Brunner (Production Manager), Sophie Blöchlinger (Edit), Jingle Jungle Tonstudios (Sound Design/Mix).
Responsible at TWmedia: Stephan Küng (overall responsibility), Manuela Renner (Media Planning), Damiano Vitali (Head of TV), Sven Däschner (Head of Online).
Responsible at eg+: Sven Eliewsky (Senior Project Manager Digital), Simone Geissdörfer (Project Manager) Aline Eggert (Developer).
Responsible at Cover Media: Michèle Bühler, sound engineer (voice recordings), Michel Zürcher (consulting).

 

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