Home Zurich: With the Citroën electric models through Switzerland
In order to promote Citroën's electric models in the Swiss market, Heimat Zürich has developed a campaign structure that can be used throughout the year and adapted to different focal points on a quarterly basis.
Electric and hybrid vehicles are becoming increasingly important in the mass market. Accordingly, they are also increasingly becoming the focus of communication.
Heimat Zürich has developed a campaign for Citroën that is flexibly deployed to meet the needs of market development. The focus is on the two models Citroën Ë-C4 100% ëlectric and Citroën C5 SUV Aircross Hybrid. The two models are shown in the context of illustrations showing the towns of Bern and Zermatt.
A variety of assets were implemented, which are geared towards generating leads in coordinated contacts. To this end, the possibilities of different channels were and are used in a campaign-specific manner. From building reach via posters and display banners, to interactive digital measures with the possibilities of engagement ads, to the performance-oriented level.
Responsible at Citroën Switzerland: Daniel Fuchs (Marketing Director Citroën and DS Switzerland); Vanessa Maruccia (Head of Marketing Communications). Responsible agency: Home Zurich. Media: MMB/Capture Media. Illustration: Anne-Marie Pappas.
