Like all advertising media, the subjects are intended to contribute to the claim "Close to you" at the image level. The motifs show people who were obviously just at home and realized that they were missing something.
With more than 830 stores, there is always a Denner nearby, providing customers with all the products they need from morning to night, just like a good neighbor.
The posters can be seen throughout Switzerland.
Responsible at Denner: Rémy Müller (Head of Marketing Communication & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communication). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht, Leandro Disler (Art Direction), Andrea Bison (GF Consulting), Angela Cristofari, Cornelia Nünlist (Consulting), Gordon Nemitz (GF Strategy). External partners: Timmo Schreiber (photographer), TAKE/All In Productions (production), Detail (image editing).