Pop puts Late in scene
The Zurich agency Pop Creative Services designed and implemented the appearance and campaign for the National Museum's nightly cultural event "Late".
"Late" is the name of the nightly cultural event at the National Museum, where on the last Thursday of every month from 7 to 11 p.m. there is culture and history in an after-work atmosphere. With music, performance, drinks and guided tours, Late aims to serve up a unique cultural treat - for night owls and anyone who doesn't have time during the day or prefers to stroll through the exhibition in the evening.
Pop was commissioned with the branding for the relaunch of the cultural bedtime mumbo jumbo. Late's new brand identity combines museum-like reduction with nightlife aesthetics, presenting high culture with urban verve.
The opening campaign can be seen on posters, e-panels, print ads and display banners, as well as on-site installations.
Responsible at the Landesmuseum Zurich: Denise Tonella (Management), Andrej Abplanalp (Head of Marketing & Communication), Carole Neuenschwander (Marketing Manager), Andrea Disch (Event Manager). Conception and creation: Pop Creative Services. Motion design: Elio Lüthi.
