Brain2 seeks learners for the "most important job in the world" - for Bethesda retirement centers

The Küsnacht residence of Bethesda Alterszentren AG still has nine open apprenticeship positions for 2022. The Brain2 agency was commissioned to publicize the vacancies. Future apprentices are being sought with a regional testimonial poster campaign.

Gossiping was yesterday. Career and self-determination are the buzzwords that resonate with Generation Z today. "I'm important," says health professional Joelle on a billboard, knowing what she's worth to a nursing residency. "The awareness of young learners is finally where it belongs," says Oliver Kindhauser of Brain2. "The testimonials work at Residenz Küsnacht and are fully behind the statements. In fact, all we had to do was listen carefully and take notes."

The campaign runs until mid-October. Interested school leavers can apply for an apprenticeship as FaGe or ASG directly at apply.


Responsible at Bethesda Residence Küsnacht: Sascha Faller, Head of Education, Melanie Leutert, Head of Nursing and Care. Responsible at Brain2: Oliver Kindhauser, Photography: Mike Bingesser.


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