Gossiping was yesterday. Career and self-determination are the buzzwords that resonate with Generation Z today. "I'm important," says Joelle, a health care professional, on a billboard, knowing what she's worth to a nursing residency. "The awareness of young learners is finally where it belongs," says Oliver Kindhauser of Brain2. "The testimonials work at Residenz Küsnacht and are fully behind the statements. In fact, all we had to do was listen carefully and take notes."
The campaign runs until mid-October. Interested school leavers can apply for an apprenticeship as FaGe or ASG directly at yousty.ch Apply.
Responsible at Bethesda Residence Küsnacht: Sascha Faller, Head of Education, Melanie Leutert, Head of Nursing and Care. Responsible at Brain2: Oliver Kindhauser, Photography: Mike Bingesser.