Arcn launches national campaign for Rivet Maté
The Zurich-Bünden agency Arcn is using a cross-channel campaign to promote the new mate drink Rivet Maté, which aims to do more than just quench thirst.
Rivet Maté's new campaign celebrates freedom and lightheartedness, both online and via OOH measures. The imagery is designed to capture the attitude towards life of a generation that seeks, finds and asserts its freedom. "Rivet Maté stands for love of freedom. We appeal to the young and the young at heart who stand up for their values and ideals, just as we do," emphasizes Talitha Veloso, Head of Marketing at Rivet Maté.
Communicate values, increase awareness
The broad-based communication offensive is intended to make the brand known and at the same time convey its values. Yacine Azzouz, responsible for strategy at Arcn, explains: "With a unique visual world and the clear message "Live Free." we communicate values on the one hand, but also create a high recognition value for the young Swiss brand.
Swiss Brand with International Touch
Rivet Maté comes in a simple, timeless packaging and has been listed in most Coop supermarkets since May of this year. The brand has also launched its own socially committed project: "We have started an initiative in Brazil, the country of origin of our raw materials, which provides young people from the favelas with training in the catering industry and thus a start to working life and a self-determined life," explains Lisa Diener, Project Manager Rivet Maté. "From the very beginning, our claim "Live Free." should be a value that we live by at all levels of the company and by which we want to be measured."
Social media and pre-rolls for a broad audience
The online campaign is split a social media and a YouTube network campaign to reach as many people as possible and play out the various Rivet Maté ads in a way that is relevant to the target group.
Responsible at Rivet Maté: Talitha Veloso (Head of Marketing), Lisa Diener (Project Management), Sandro Battaglia (Marketing, Communication), Marcella Boschung (Social Media), Jeanne Dréan (Social Media). Responsible for Arcn: Yacine Azzouz (strategy), Danusha Kuchtová (creation), Sarah Schott (art direction), Patricia Harzenmoser (art direction), Wacyl Azzouz (consulting); production: Rames Xelhuantzi (photos), Robin Scheller (video).
