Ruf Lanz for Welti-Furrer Fine Art Transport: When art has to move

Just in time for the comeback of Art Basel, Ruf Lanz stages an artful new campaign for Welti-Furrer Fine Art Transport.

Welti-Furrer Fine Art is a specialist for sophisticated art transports. Its expertise dates back to the 19th century. Museums, galleries, auction houses and art collectors from all over the world entrust their valuable cargo to Welti-Furrer.

When it comes to skilfully packaging advertising messages, the internationally active company has been relying on Ruf Lanz since 2013.

"We have received a lot of encouragement from the art world for Ruf Lanz's previous campaigns. In addition, high-profile awards such as the recent Clio Awards in New York have brought us to the attention of other art-savvy circles," says Thomas Aebischer, Managing Director Fine Art at Welti-Furrer.

After the forced Corona break, museums and galleries are open again, and the most important art fair, Art Basel, is also celebrating its comeback from 24 to 26 September 2021. For Welti-Furrer and Ruf Lanz, this was the ideal occasion to implement another picture-perfect campaign.

The campaign celebrates artful emptiness and uses iconic spaces from various artistic eras to show what it looks like when the specialists from Welti-Furrer were there.

The campaign can be seen in poster form during Art Basel. In addition, double-page ads will appear in the Art Bulletin, a postcard edition, and posts on social media.


Responsible at Welti-Furrer Fine Art: Thomas Aebischer (Managing Director), Gabriela Rossi Dubois (Head of Art Warehouse). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Dave Schellenberg, Mario Moosbrugger, Isabelle Hauser (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Sylvia Kohler, Carlotta Biffi (Consulting).

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