ViznerBorel polarizes for Oppo with ex-phone campaign

For the launch of Oppo's Reno6 series, ViznerBorel has brought Melanie Winiger on board. In a cheeky way, the campaign communicates that it's time for a new smartphone.

Since its market entry in Switzerland, the smartphone manufacturer Oppo has relied on long-term collaborations with Swiss personalities. With Melanie Winiger, another prominent face is now placing her trust in the smartphones. The actress and presenter is the face of the Swiss-wide campaign surrounding the launch of the Reno6 series.

Just in time for the sales launch of the new model, a cheeky campaign penned by ViznerBorel communicates that old habits, mainstream and slowness are now a thing of the past. It's high time for a new relationship.

The nationwide launch campaign includes advertising media for OOH, DOOH, online, social media and POS. Among other things, the subjects were placed in the environment of the press coverage around the Apple keynote presentation.


Responsible at Oppo Switzerland: Daniel Meier, (CEO); Jasmine Amini (Head of Marketing). Vresponsible at ViznerBorel: Guillaume Borel, Lajos Vizner (overall responsibility), Hanna Zimmermann (art direction), Seraina Meier (junior AD), Jürg Waeber (text), Martina Fäh (consulting); Nadine Ottawa (photography, film and direction), Claude Gasser (camera), Guya Marini (styling), Nicola Fischer (hair & make-up), Jessica Fischer (editing), Süsstrunk & Jericke (grading), Detail AG (pre-press).

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