Bühler&Bühler provides good prospects for BEKB

Die Berner Kantonalbank hat ihrer Kundschaft einen Sommer mit guten Aussichten geschenkt. Bühler&Bühler entwickelte das Konzept dazu und setzte eine Kampagne voll positiver Erlebnisse und mit unmittelbarem Mehrwert um.

BEKB wanted to give something back to the people with different commitments. Bühler&Bühler therefore designed a campaign that pays attention to more than just image.

A QR code for more joy

From the rainbow to the starry sky - four moving subjects with individual QR codes in the look of the BEKB logo want to ensure good prospects until late summer. They are intended to arouse curiosity and lead to the heart of the campaign, a microsite with animations of the respective subject. On the microsite, weekly trips with the BEKB hot air balloon will be raffled off.

The bank's approximately 470,000 customers also benefit from changing special offers: Free tickets to attractions and other goodies from companies throughout the region at BEKB's expense. The microsite also presents the dates and venues of the "Tour of Good Prospects". BEKB sent its financial coaches on this tour in a matching electric van. They surprised with games, gifts and a wheel of fortune full of sustainable prizes.

The broad-based campaign reached people throughout the catchment area via posters, e-panels, advertisements, public transport advertising, cinema spots and digital ads. In addition, all 80 BEKB locations were prominently equipped - from shop windows to ATMs. In addition to the conception and implementation of all advertising media, Bühler&Bühler was also responsible for the associated stories and content on the social media channels.

Responsible at Bühler&Bühler: Doris Bühler (Chief Creative Officer), Armin Morid (Strategy Director), Stephanie Geiger (Creative Director), Ronda Miller (Project Leader), Lea Fontana (Designer), Isabelle Eck (Trainee Design), Mario Strbac (Digital Content Producer), Jan Gross (Text & New Media Producer, Consultant). Programming: Net working.

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