The FOPH wants to motivate young people to vaccinate via social media

Adolescents and young adults are to be motivated to take the Covid vaccine with entertaining videos on social media. On Tuesday, the FOPH launched a campaign on TikTok, Youtube and the like.

With three short fail videos, the FOPH wants to show young people aged 12 to 29 that they should dare to have the Covid vaccination, according to a media information of the Federal Office of Public Health FOPH on Tuesday. The self-ironic clips with young protagonists, in which some things go wrong, are intended to allay young people's "diffuse" fears of the vaccination.

The vaccination coverage rate among boys still has potential, according to the FOPH. Virginie Masserey, head of the infection control section, said at the virtual event that 27 per cent of young people aged 12 to 19 had received both doses of the vaccine so far. 40.6 percent have been given one dose so far, she added. Among young people aged 20 to 29, 46 percent have been fully vaccinated so far, Masserey said. 56 percent of them have received a dose.

Simpler everyday life

Vaccination brings not only health benefits, but also social benefits - everyday life becomes easier again, be it going out or travelling. The psychological consequences of the pandemic should also be reduced. This concerns, for example, the elimination of quarantine.

These benefits are often the motivations for boys to get vaccinated, he said. Especially since, as of Monday, a certificate is required for youngsters 16 and older to visit many indoor venues, he said. "Vaccination allows boys to get back to normal," Masserey said.

According to the FOPH, the campaign will cost CHF 230,000, 70 per cent of which is earmarked for the costs of dissemination in social media. The campaign will also run on conventional channels in public from 5 October, it added.

Since the end of August, the FOPH has been recommending vaccination for all adolescents over the age of 12. It is said that it is rare for boys to develop severe courses of the virus. But they should also be protected from the effects of the virus, for example from Long Covid. Masserey said that those who are vaccinated are not only less likely to pass on the virus, but the emergence of other virus variants is also reduced. Further campaigns are planned, he said. (SDA)


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