With over 830 supermarkets, the full-range retailer has one of the densest branch networks in Switzerland. This is now also promised by the new claim "Close to you". In the new campaign, this claim is staged with a film. A baby wakes up and notices that not only his bottle is empty, but the whole fridge. Without further ado, the baby decides to waddle to the nearest Denner. The Denner baby is accompanied by Petula Clark's 1964 classic "Downtown".
The film was shot with baby twins Nico and Maxim and will be seen on TV, in cinemas and online in various versions and lengths.
Responsible at Denner: Rémy Müller (Head of Marketing Communication & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communication). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht (Art Direction), Andrea Bison (GF Consulting), Cornelia Nünlist, Angela Cristofari (Consulting), Gordon Nemitz (GF Strategy). External partners: Tobias Fueter (Director), Michèle Seligmann, Yves Bollag (Executive Producer), Tobias Dengler (DoP), Nicole Spring (Producer), Claudia Mai (Casting), Patrizia Jäger (Styling), Robin Fessel (Equipment), Fabienne Pauli, Erica Büsser (Make-up), Beni Fueter (Editing), Petula Clark (Song Performer), Sony Music/Sony Music Publishing (Publisher), Jingle Jungle (Mix), Unsere Farben (Grading); Nina Rolle, Laura Baumann (JBW Media AG).