Thjnk Zurich sends a baby downtown for Denner
Thjnk Zurich will handle image communication for Denner in the future. The agency was successful in a pitch. The new collaboration is now starting with "Nah bei dir" ("Close to you").
With over 830 supermarkets, the full-range retailer has one of the densest store networks in Switzerland. This is now also promised by the new claim "Close to you. In the new campaign, this claim is staged with a film. A baby wakes up and notices that not only his bottle is empty, but the entire refrigerator. Without further ado, the baby decides to waddle to the nearest Denner store. The Denner baby is accompanied by Petula Clark's classic "Downtown" from 1964.
The film was shot with the baby twins Nico and Maxim and will be seen on TV, in theaters and online in different versions and lengths.
Responsible at Denner: Rémy Müller (Head of Marketing Communications & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht (Art Direction), Andrea Bison (GF Consulting), Cornelia Nünlist, Angela Cristofari (Consulting), Gordon Nemitz (GF Strategy). External partners: Tobias Fueter (director), Michèle Seligmann, Yves Bollag (executive producer), Tobias Dengler (DoP), Nicole Spring (producer), Claudia Mai (casting), Patrizia Jäger (styling), Robin Fessel (set design), Fabienne Pauli, Erica Büsser (make-up), Beni Fueter (editing), Petula Clark (song interpreter), Sony Music/Sony Music Publishing (publisher), Jingle Jungle (mix), Unsere Farben (grading); Nina Rolle, Laura Baumann (JBW Media AG).
