Friendly greetings for ZKB: Closer to the theater action
Zürcher Kantonalbank sponsors the Schauspielhaus Zurich. The bank's customers are also to benefit from this. The Freundliche Grüsse agency is providing the communications presence for this.
As a sponsor of the Schauspielhaus Zurich, Zürcher Kantonalbank makes it possible to upgrade seats at theater performances. In line with the brand claim "die nahe Bank", customers of Zürcher Kantonalbank are thus seated closer to the stage play. The creative team of the agency Freundliche Grüsse didn't want to miss this opportunity and created an idea that exactly fits this claim.
The typographic realization makes use of current play titles, which are set off larger than usual. So large that they go beyond the given frame. This is intended to convey to the viewers of the subjects that they themselves are already closer.
The eye-catching promotion of cultural engagement fits in with the new look of the Schauspielhaus, whose tone has been greatly rejuvenated following the change of artistic director in the 2019/2020 season.
A short film has also been created for social media, linked to a competition. Whoever recognizes which play is being alluded to has the chance to win a VIP package. Consisting of dinner, private introduction to the work and subsequent visit to the theater for 4 people.
The campaign has been on display in the greater Zurich area and online since Monday.
