Inyova takes off with Foundry in Germany
Inyova - "in your values" - wants to bring sustainable investing to Germany. To enter the market, the Swiss startup has enlisted the help of the agency Foundry.
Investing money in your own future and creating a more sustainable world at the same time - that's what Inyova wants to make possible for everyone in Germany in the future. The app allows a digital direct investment in forward-looking, sustainable companies - uncomplicated and transparent.
"Our goal is to give everyone the opportunity to grow their own savings while making the world a better place for generations to come," says Co-Founder and CEO Tillmann Lang. "And we want to do it as simply and understandably as possible. We want people to have the opportunity to have their own values represented through their investments in a self-determined way. For example, Inyova values investments in clean energy and equality."
Making the topic of sustainability tangible
For the launch in Germany, Inyova therefore developed a campaign together with Foundry that makes the complex topic of investing tangible for the target group for the first time. Under the motto "Invest in a better world," the focus is on the potential of each individual to make a difference with their investments.
Inyova is not just a new assignment for Foundry, the agency writes in a statement. If you want to work for a better world, future-oriented investing is a powerful tool. Because money moves the world, and with impact investing, every individual can very effectively influence positive change and benefit directly from it.
"Impact investing is not yet a familiar term to many people in Germany. Therefore, this first step is about creating awareness for the topic and positioning Inyova as a partner for sustainable investing," explains Lilli Kahana, Senior Creative Strategist at Foundry. "We're reaching our target audience through causes that are already highly relevant to them, particularly climate action, gender equality, animal welfare and access to clean drinking water - areas where app users can contribute to positive change through conscious investing."
As a first step, the campaign encourages people to create a free investment strategy on Inyova.com.
Responsible at Inyova: Dr. Tillmann Lang, Angela Altvater, Mathilde Sohet. Responsible at Foundry: Lilli Kahana, Susann Kompa, Gustavo Nardini, Lea Kutz, Andrea Egidi, Dan Diaconu, Yarin Morová, Nitin George, Eugenia Melekhovets, Sacha Moser.
