Mona and Mateo heralds the fall season for Modissa
In the current fall campaign for Modissa, the Basel-based agency Mona and Mateo shows where fashionistas can find the latest trends.
The "Destination now" campaign celebrates the fashion house as a dream destination for those who want to see and have the latest.
At the center of the communication is the staging of Bahnhofstrasse 74 as the first address for contemporary fashion and avant-garde lifestyle. The campaign motifs show what the store has to offer. The key visual leads the viewer directly into the store or to the online store. The "Destination now" - with its six studios on six floors - takes place as a social media campaign, mega posters, display ads, mailing and at the PoS, the campaign has been in use since Wednesday.
Responsible at Modissa: Jean Pierre Kuhn, Elvira Borbély, Gabriel Näf, Ruth Eid. Responsible with Mona and Mateo (concept and implementation): Nicole Waldis, Sheena Czorniczek, Lesley Ryffel, Mona Fluri, Mateo Sacchetti. Photography: Micha Freutel.
