Aldi asks - content and form gives answer
Following on from the loud image campaign launched at the beginning of 2021, the content and form and Aldi Suisse are once again raising questions for the sequel, which customers will answer in a creative way.
Aldi Suisse is known for its good value for money and the numerous added values it offers its customers every day. But how does Aldi Suisse do it? This is the question that Content and Form for Aldi Suisse is also exploring in the second half of the Swiss retailer's 2021 image campaign: As already in spring In the fall of 2021, Aldi Suisse customers will once again be at the center of the campaign, asking themselves how Aldi Suisse manages to achieve such high profits. In addition to four campaign subjects, the follow-up campaign also includes three commercials in which the customers come up with their own amusing answers.
The campaign, which was fully developed in terms of content and form, has been running throughout Switzerland since Monday and takes the form of TV and online spots, posters, DOOH, social media and display ads.
Responsible at Aldi Suisse: David Biernath (Director Customer Interaction), Sarah Thalmann (Manager Customer Interaction), Michèle Bürgi (Project Manager Customer Interaction). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Paul Labun (Art Director), Noé Kwok (Graphic Designer), Manuela Marty (Head of Consulting/Strategist). Responsible at Solid & Hallerfilm (film production): Jan-Eric Mack (Director), Jan Mettler (Cinematographer), Reto Trösch (Set Designer), Fabian Lüscher (Set Designer Beamer), Patrizia Jaeger (Styling), Martin Arpagaus (Editor), Pablo Nouvelle (Music), Jingle Jungle (Sound Studio), Wesound (Audiologo). Photography: Markus Mueller (photographer). Media consulting and buying: PHD Switzerland, Nannette Passberg (Managing Director) Laura Savić (Communication Consultant).
