Visa launches new global brand campaign
Visa has a new visual brand identity, which was developed in collaboration with the Spanish agency Mucho. Wieden+Kennedy was responsible for the global campaign, while the Publicis network is responsible for implementation in Central Europe, from creation to media.
The initiation of the brand evolution with a modernized visual identity starts at the digital front door: the Visa Website, which presents itself with a fresh and modern look. The aim of the redesign is to illustrate the evolution and purpose orientation of the Visa brand and to offer users a simplified yet emotional user experience.
The multichannel brand evolution campaign includes digital, OOH measures and DCLPs, social media and TVC.
In a TVC spot running in Switzerland from this week, the financial services company shows how it connects the Visa network: with other people, with opportunities, technologies and merchants. In addition, there is a new, modern look in the accompanying digital campaign, on OOH posters and in social media: Cut outs on a white background put the focus on people. In addition, headlines with a casual, smart tone are intended to get to the heart of how the Visa network connects people.
The posters will be on display in Zurich, Basel, Bern, Geneva and Lausanne from mid-September.
