Feldschlösschen and Family toast the "Cheers to the Gamers" campaign
The Feldschlösschen beer brand wants to position itself in the gaming world with a new communicative platform. To this end, the Family agency has launched the "Cheers to the Gamers" campaign.
Experience something together with friends, have a great time together. That's what's behind the claim "Feldschlösschen connects" from the Swiss cult brewery. This basic idea is also reflected in the world of gaming. With the new communicative platform, Feldschlösschen wants to become the beer that accompanies gamers during unforgettable gaming moments with their clan.
With "Cheers to the Gamers," Feldschlösschen celebrates gamers and their passion. The aim is not to put the brand as a product in the foreground, but to clarify the mission and express honest respect for the gaming culture.
The dedicated advertising campaign developed by Family will be shown in particular on streaming platforms and therefore uses exclusively gaming terminologies when addressing the target audience.
The digital campaign can be seen on all channels relevant to the target group - including YouTube, TAM! and various other online platforms.
Responsible at FeldschlösschenJérôme Rueff (Brand Director); Sven Schädeli (Brand Manager). Responsible at Family: Claudio Catrambone (Creative Director/Overall Responsibility), Corinne Schneider (Account Director), Svenja Hässig (Agency Producer), Severin Binkert, Marc Ambühl, Mery Wunderlin, Marion Gwerder, Matthias Rüegg. Producer: Milos Marjanovic. Directed by: Marc Gallifa Giraldo. Music: Spacetrain. Media: Mediaschneider.
