In the campaign, viewers get a glimpse into a "typical day in the life of Brad Pitt": the actor buys fresh coffee beans in the morning, rides his motorcycle through Los Angeles, makes a fuel stop, and then comes home and makes himself a creamy cup of cappuccino.
In addition to Brad Pitt and director Damien Chazelle, cinematographer Linus Sandgren and composer Justin Hurwitz are two other Oscar winners. Photographer Lachlan Bailey completes the team.
Perfetto moment in Switzerland
Whether it's espresso, cappuccino, latte macchiato or trendy drinks such as turmeric latte, the Swiss enjoy coffee as a stimulant and cult drink in equal measure. However, a coffee only tastes as good as the machine used to prepare it makes it possible. But when everything works in harmony, the result is a good coffee, or the Perfetto moment, which is the theme of the campaign with Brad Pitt. To share this moment with the Swiss coffee nation, Jeff, Mediakanzlei and PRfact have implemented the campaign together for De'Longhi in Switzerland.
The spot, featuring De'Longhi ambassador Brad Pitt, is now playing on TV across Switzerland and is accompanied by an OOH and online media campaign as well as media relations. On social media, De'Longhi Switzerland channels are focusing on Brad Pitt and the Perfetto Moment, and other content creators are sharing their personal, perfect coffee moment on their Instagram channels.
Responsible at De'Longhi: Katja Isler (Senior Brand Manager), Frederick Wollaert (Marketing Director). In charge at Jeff's: Carina Bosshardt (Senior Project Manager). Responsible at Mediakanzlei: Thomas Koller (Senior Account Manager), Tiago Mestre (Interactive Media Designer). Responsible at PRfact: Tirza Ledermann (Influencer and Social Media Specialist), Silvana Zollinger (PR Consultant).