Do I need life insurance? Which additional benefits make sense? And how can I make the best possible provision for my loved one? The insurance business can resemble a jungle full of questions. Competent advice without too much technical jargon is therefore the be-all and end-all. And that is precisely the goal of the campaign for the life insurer Solida-Vita, which Jung von Matt Play realized.
Jung von Matt Play developed the idea, concept and creation and produced the campaign assets: A 55-second main spot, a 15-second teaser as well as OOH and online measures.
For media planning, Jung von Matt Play teamed up with Jung von Matt Impact. The agency has already been working with SolidaVita for some time.
Finally, Jung von Matt Services was responsible for the image editing and Jung von Matt Limmat supported in the creation.
Together, the agencies implemented a campaign designed to position SolidaVita as a competent, uncomplicated insurer throughout Switzerland.
Responsible at Solida Insurance: Sandro Weber (Digital Innovation Officer). Responsible at Jung von Matt Play: Michael Kindermann (Executive Creative Producer, Director), Valérie Grüninger (Production Coordinator), Valentina Buoli (Creative Editor), Alessa Fanzoi (Motion Designer), Atila Ulcay (Cinematographer). Responsible at Jung von Matt Impact: Carina Müller, Matthias Wobrock (Media). Responsible at Jung von Matt Services: Fabrizio Rutishauser, Chiara Killer, Jlona Kopf (media realisation). Responsible at Jung von Matt Limmat: Philipp Klink (text), Sebastian Danielsson, David Hanselmann (art direction), Sophia Christahl (project management). External partners: RoDo Works (Film Grading).