Schläfle Trittibach: When village gossip becomes the talk of the town
Schläfle Trittibach implemented the communication measures for the reopening of the Dörfli restaurant.
The Dörfli restaurant in Uitikon reopens at the beginning of September. The new management team offers the population as well as clubs and workers a village pub with a regulars' table in the center of the village. Schläfle Trittibach was commissioned to develop the communication measures.
The Dörfli restaurant is in a privileged situation with its location in the center of the village and its connection to the Üdiker-Huus event venue. At this meeting place, young and old tell each other the latest news, opinions are exchanged, sporting events are commented on, politics are discussed, and large and small parties are celebrated.
Therefore, the "village gossip" is the basic idea for all advertising measures. The focus is on short dialogues in dialect, which are implemented pictorially with speech bubbles patinated by hand.
Responsible at Restaurant Dörfli: Remo Schällibaum (owner). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach (Creative Direction).
