Galaxus does beer advertising of a different kind

In its current TVC campaign, online retailer Galaxus takes aim at classic beer advertising and shows what freedom - or rather real life - really tastes like.

What does freedom actually taste like? Wild or mellow? Strong and tart? Definitely like "Böcke" beer. In the current Galaxus campaign, everything revolves around the invented beer brand. Galaxus takes viewers to a nudist beach, among other places, and tells three different stories about how reality is usually very different from what is advertised.

The spots have been running on TV and web TV since Monday and will continue until 10 October 2021. To accompany the clips, the online retailer is launching an OOH and print campaign in September with various poster sites in western and German-speaking Switzerland.


Responsible at Digitec Galaxus: Ali Tseme (Idea and Concept); Martin Walthert (CMO); Flurin Spring (Creative Director); Ursina Grimm (Head of Brand Management); Julia Dürr (Project Management & Brand Management); Julian Stauffer (Art Direction);: Sven Mathis, Alessandro Thüler (Graphic Realisation); Roberto De Bonis (Digital Marketing); Luca Giugliano, Gesine Gerlach (Media Planning); Anne Chapuis (Translation). Responsible for Plan B Film (film and photo production): Chris Niemeyer & Ali Tseme (script); Chris Niemeyer (direction); HC Vogel (producer); Niels Vije (producer); Roland Schmid (camera/DoP); Delighted, Nina Weideli (set design); Damaris Eigenheer (styling); Gion-Reto Killias (Editing); Patrischa Freuler (Motion Design); Adriel Pfister (Colorgrading); Matthias Kräutli (Music Composition); JingleJungle, Christoph Benz (Sound Design); Stonefire DK (Service Production).

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