Monami stages the barbecue summer for the Coop channels
Once again, the Monami agency had the opportunity to whirl on the social platforms for Coop. Among other things, with a ch-ch video series.
The content centerpiece of this year's barbecue campaign on Coop's social media channels is a multi-part video series. It refers to the sound of grilling, or rather to the ubiquitous "Tsch Tsch".
The basic idea: barbecuing is on everyone's mind during the summer, and the sound has long since established itself in the minds of the Swiss. Thus, various everyday situations can be recognized in which the protagonists are reminded of "Tsch Tsch" and thus build a mental bridge to the lively barbecue.
Monami also implemented various other snack content - and this across channels; sometimes using an infotainment approach, sometimes as a gamification piece. The content was played out in stages throughout the summer on all Coop channels.
Responsible at Monami: David Cappellini (overall responsibility), Tim Schaerer (project management), Frederic Droz (project management), Luis Balzer (art direction, animation), Andrei Vid (creation), Nathalie Krebser (illustration), Matthias Lahoda (graphics and animation), Olga Stuker (graphics and animation), Ralph Kooiman (moving image), Raphael Föhn (moving image), Raphael Benz (animation). Production: Tony Mola, Sämi Züger, Joel Müller, Oliver Gisin (Black Frame Studios).
