MRB for Raiffeisen: Banker*in part-time job
The Zurich agency shows for the bank that with Raiffeisen everyone can become a bank owner. Six branches will become independent cooperatives.
Six branches of Raiffeisen Switzerland are becoming independent cooperatives. Anyone who now buys share certificates and, as a member of the cooperative, can actively participate in the bank's business and share in its success, can rightly claim to be a banker. Whether you are a fisherman, doctor, musician, brewer, forester or firefighter, you can all subscribe to share certificates and become a banker.
The campaign of MRB Metzger Rottmann Bürge dramatizes exactly that and portrays in six regional campaigns 16 of many new bank owners*, who were found in close cooperation with the regional branches for the campaign and are thus also really locally anchored.
In order to quickly acquire new members and cooperative capital in each of the six regions, the campaign relies on micromarketing with a strong local focus. Three of the six regional campaigns are already in use online and offline and can be seen in the branches as far as personal contact and in direct marketing measures. A TV spot for local television completes the regional measures.
Responsible at Raiffeisen Switzerland: Jürg Moosmann (Head of Marketing Services and Branding), Dieter Graf (Head of Marketing Services and Consulting) in close cooperation with the managers of the six subsidiaries. Responsible at Metzger Rottmann Bürge: Christoph Bürge (strategy), Celina Sprenger, Roman Steinacher (consulting), Bettina Klossner, Cyrill Wirz (creation), Bruno Breitenmoser (production); photography: Cyrill Matter, film: So&so, Martin Guggisberg
