On their way from Lake Zurich to Lake Geneva, the six women discover the diversity of Swiss cities as well as unexpected facets of their friendship and the secret of true solidarity.
When you watch the film trailer, however, it's not a Hollywood flick, but the latest city campaign from Switzerland Tourism. The creative minds at Bold have delivered a modern story with a lot of female power in front of and behind the camera.
The film trailer is now running in cinemas - at least in the UK as the opening credits of various open-air cinemas. In Germany, France, Italy and Benelux, on the other hand, the digital campaign is flickering directly to potential guests.
Responsible at Switzerland Tourism: André Hefti (Head of Marketing & Productions), Oliver Nyffeler (Marketing Manager Cities), Patrik Kesseli (Project Manager Marketing Cities), Stephanie Weber (Project Manager Winter). Responsible Agency: Bold (strategy, idea, creation). Production: Stories. Media Planning Digital: Sir Mary.